Por que aplicar SEO no Instagram?

[{"selector":"#anim-8e1457a2-b5f0-4b96-ac59-5949a5c20bc9","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f75b73c7-749f-4ef4-9299-f65bfb97b160","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd648418-988e-4221-9d25-d8bb90956196","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd3e6edb-eb18-4d66-a337-b0eb10b090ce","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O Instagram funciona como um mecanismo de busca. Se você não otimiza, não aparece! freepik.com

Escolha bem o @username

[{"selector":"#anim-c4792070-1f18-4671-a6cc-d69079b9d506","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0dc61101-4daa-43d2-943d-b443a157b26d","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-135dfbb0-41ec-4b16-9766-d44f0bd5dd18","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec6fe4d2-61fa-456a-a6b7-26828352d1a1","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dica: Use seu nome, nicho ou palavra-chave. Ex: @dicasparaprofissionais Evite nomes difíceis ou genéricos. freepik.com

Otimize o nome do seu perfil

[{"selector":"#anim-044844b3-6dc6-459c-84bc-db79470113a0","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4f14cb0-41c4-41c0-b2fb-d39b91f42a61","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b07d7c9-39b3-4ea2-baab-15ac55df4f0b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f4bb8ed-570b-44b7-a6ff-56c810a9d3a5","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Exemplo: Nome: "Pelizari| UX Designer & SEO" Esse campo é indexado no Google e ajuda no ranqueamento do perfil. freepik.com

Use palavras-chave na biografia

[{"selector":"#anim-c658c713-e327-4270-bc87-3b9359bab355","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9261684b-ce1a-478e-bd45-e3c9d6c75b96","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8ed4565-5822-4649-925c-7f5590a4e8e6","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1894135f-663b-4cda-b358-faed7ab89e0e","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dica prática: Inclua o que você faz, para quem faz e palavras-chave estratégicas. Exemplo: "Ajudamos negócios locais a crescer com SEO e UX" freepik.com

Hashtags são SEO?

[{"selector":"#anim-389ea622-16b7-46dc-81c7-b71eedae4a15","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3e162f8-8729-4f53-a681-1e18b9c94def","keyframes":{"transform":["translate3d(115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c190fdd-75d0-47d2-a4de-7086d32eaee3","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ec5dbaf-56f0-4204-953e-19def5d3ac2e","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sim! Mas use com estratégia. - Use hashtags de cauda longa - Evite genéricas demais - Misture seu nicho + localização freepik.com

Descrições nas imagens e vídeos

[{"selector":"#anim-90582f81-f997-4b37-b54e-ce3221a84993","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebc3b67c-238c-42f5-bac4-3a9bdcae431c","keyframes":{"transform":["translate3d(115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07af9baa-74db-4884-b570-68f715491e54","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6e3c24a-8d80-4176-abe4-9123d293dfa0","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dica secreta: Use o campo de texto alternativo (alt text) nas postagens. Ajuda na acessibilidade e na indexação! freepik.com

Legendas com mais contexto

[{"selector":"#anim-9ea15ba9-db18-49c2-9b56-a175210e50c2","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-980f7bb6-65c6-4ef7-90eb-0426a8589b0c","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-924e7800-6b15-4573-a4bc-c736def0aa1c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3780dbac-fe96-438c-8c76-d8eb5e37cd9b","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Legendas ricas = encontrabilidade. Use palavras-chave + storytelling + CTA (ex: "salve para lembrar") freepik.com

Geolocalização estratégica

[{"selector":"#anim-fd47109e-861c-4fe4-b341-737c2ebbf5d6","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c02926d-5dfd-4644-9556-3141c68b8922","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96a4e1a3-f605-4054-bbd2-480c984a54c7","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67355a82-397c-42bf-8e84-c2ceb71556b2","keyframes":{"transform":["rotate(-270deg) translate3d(53.79747%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Marcar local ajuda no alcance regional do seu perfil. Negócios locais devem sempre usar a localização da cidade ou bairro. freepik.com

Quer mais dicas de SEO para sites e redes sociais?

[{"selector":"#anim-54d6e40e-b1f8-4b6a-a3c4-7427b2465550","keyframes":{"opacity":[0,1]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b6312fe-5f8d-4e48-bba7-c5924e874015","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais e domine o digital!

Mais Conteúdos

[{"selector":"#anim-66351ea4-0ee5-498f-8ab2-2962c9a039b2","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-e60062cb-18df-4460-a4dc-12c4d4281602","keyframes":{"transform":["translate3d(-262.0438%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdb54fbe-636d-4ccd-97da-ac23a91e11a1","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59b2b4f1-3efe-44bf-aef2-1ccea5c84752","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9847ec88-84ef-4d95-b9e8-46eca9a110e7","keyframes":{"transform":["translate3d(-130.57326%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daced1e1-ddc2-44ca-ac46-c1c4d09a4fdb","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de074413-60a5-43a1-8582-4ae49f5fde7a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-53d15440-d017-459c-af88-0e67e598ba32","keyframes":{"transform":["translate3d(-130.37976%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0068936d-18bc-404e-8a62-c59ddd406daa","keyframes":{"opacity":[0,1]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aff1471d-6b10-4b39-859d-4a1abe4bd699","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2008dbd4-48e7-482e-bcfb-4f0247cdab97","keyframes":{"transform":["translate3d(-262.0438%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a90cc056-dd3e-4dbd-b9da-cd176eb461f6","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c638293-61bb-466f-8a48-cf803e1bbbb4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Como o design estratégico pode orientar a transformação digital nas empresas JTBD: O que é e como esse framework pode transformar sua abordagem em UX e Produto

Siga nas redes

[{"selector":"#anim-e67d1160-68ce-48ee-a904-5b85c9faeaed","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-faf50543-582e-461a-a3ab-0eef3566db0d","keyframes":{"transform":["translate3d(-115.01598%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e27a3e69-fb95-4cf4-ac3a-21b635cf5937","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3ac074d-8882-428e-bce9-7da747760329","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a866b80d-f12b-4da8-8091-3ff9464e8efd","keyframes":{"transform":["translate3d(-115.01598%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8e8d7d3-6255-40f3-834d-58682c3b9028","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a475c798-7c98-4c5f-aa85-41826af41938","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9e18f366-2eaa-4ffc-966a-991ec896a1ac","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-978b0cb7-19b0-4b81-8819-1cfc9c149892","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d984dbf6-ffb9-4bc8-a6a7-c053c73d6be8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6fd7b81f-bb86-4818-b7ba-73bac0544d2b","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79ff16e0-6593-4f81-bb09-532fbd3f6fd1","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ceabebc-4b67-49fd-83f4-50e0d60817da","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Instagram Linkedin